Technical Sales Prospecting Tips – Circle of Influence

If you’re in technical sales, or any kind of sales for that matter, you usually focus on the decision maker. This is the person who can say yes, sign that contract, and close that deal. However, it can often be hard to get in touch with them, especially if you don’t know them personally. Maybe you’ve used all the outreach methods you can think of, but you still haven’t been able to connect with them.

The good news is that you don’t always have to target just the decision maker. Although this isn’t often mentioned in technical sales training, there are other people you can reach out to and get nearer to that sale.

When you can’t approach the decision maker, the people you can target are the circle of influence around them. These are people who can impact the decision maker’s buying decisions. The circle of influence can sway the decision one way or another, depending on their opinion or research. If you are able to build a...

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Technical Sales Engineer Prospecting for New Revenue in 2022

Due to the COVID-19 pandemic and what people call the “new normal,” many technical sales engineers struggle with technical sales prospecting. The big problem is that many salespeople in industrial sales cannot do their usual techniques of technical sales prospecting, such as trade shows, setting up face-to-face meetings, and cold calling offices.

To continue moving forward in 2022, here are some essential and practical technical sales tips in prospecting for new revenue. Read these technical sales training tips that will help you prospect more customers in the coming new year.

Step 1: Look at Your Existing Customers

First, take a look at your current customers. Many people in industrial sales overlook this group and don’t spend enough time working with their existing customers. One way to continue technical sales prospecting with this group is to upsell your business to them, suggest new products and services, and inquire about new customer projects.

You can...

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