As a technical sales engineer, your ultimate goal is always to close a sale. However, before you get to this point, there are many calls you need to make, emails to send, and meetings to set. We all know it takes a lot of hard work to make a sale, but there are some tactics you can do right now that can help increase your technical sales.
Here are 5 tips to increase your technical sales today:
Although you might think it’s more important to focus on calls and meetings to reach potential clients, many prospects now rely on social media to learn about new suppliers and products.
One thing you need to do today (within the next eight hours) is to post on social media. It’s a must to be active on social nowadays. Concentrate on LinkedIn, Facebook, or Instagram. Don’t bother with Twitter because people don’t really learn about products there.
You need to write a post today and post it on any of the social media we mentioned above. It doesn’t have to be very long, but write a long post form (not just a couple of sentences) about anything related to your company or product. Use hashtags if you know how. If you’re not sure what to write about, think of what’s new with your company, or a new product or offer.
If you have the talent, skills, or interest, you can also make a video. Don’t worry about how fancy it is or your editing skills, a short video that’s clean and with a clear message will increase engagement as well. When combined with a long form post, a video can help people notice you even more. You’re now in route to boosted technical sales success!
Aside from making your own posts on social media, you should also comment on a prospect’s social account. Engage with a company’s page on socials or a person’s profile. Go and look for 10 to 15 companies that you want to do business with. You can also look for people who influence decisions in these companies or are the actual decision makers.
You can find them by doing a little research. Go to LinkedIn and enter the company name or go to Instagram and look for the company account to find their latest posts. When you find it, leave a comment. It doesn’t have to be a long comment, a simple “Great video!” or “You guys are doing awesome work” will suffice. These types of comments will get you and your brand noticed. By commenting as your brand or company page, you’re also working on brand awareness. Many company pages don’t get engagement on LinkedIn, so your comment will be noticed by the brand and the people who monitor the account.
If you also know names of people who work in the company – an influencer or a decision maker, do a quick search and find his or her personal page. Comment, like, or share one of his or her posts. This will also help give your name or company name brand awareness and recognition.
If you want to boost your technical sales and learn more about how to target prospects and close the deal, then check out the Technical Sales University! Our technical sales experts will help give you the skills you need to succeed.
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